Dog Rocks offers an innovative remedy for the common issue of lawn discolouration and burn marks caused by dog urine. Given the niche nature of the product and the need for extensive audience education, The Social CliQ and Content CliQ teams embarked on the mission to boost Dog Rocks’ presence on TikTok.

Dedicated to maintaining lush lawns without endangering pets or wildlife, Dog Rocks aimed to communicate the safety and ease-of-use of their 100% natural solution to their audience.

The challenge for The Content CliQ, in collaboration with The Social CliQ, was to position Dog Rocks as the leading brand in its niche.

By harnessing the power of talented UGC Creators (and their equally as talented doggies), The Social CliQ and Content CliQ were able to build the Dog Rocks TikTok account from 0 followers to over 15.2K in a matter of six months. Utilising TikTok’s trend-based content formats, as well as the in-app editing tools such as on-screen text also assisted with making this content as entertaining and consumable as possible.

Creating a steady stream of 10x unique UGC videos per month on an ongoing basis has seen organic views accumulate into the hundreds of thousands. A dedicated focus on the benefits of the product, as well as plenty of footage showing off our adorable canine Creators taps into the entertainment and educational elements TikTok is renowned for, resulting in enjoyable and easy to watch video content.