Tasked with creating an array of targeted video content across TikTok and Instagram, The Content CliQ launched a micro-influencer campaign for Matcha Maiden. To do this, we paid close attention to what made each of our target personas tick, tailoring our approach to match their interests.

The result? Compelling experiences that fostered real connections and made a lasting impact. By blending great content with influencer partnerships, we not only boosted brand awareness but also sparked genuine engagement and achieved concrete results for Matcha Maiden.

Boosting brand awareness and familiarity within the Australian community was crucial, increasing video views and community growth, as well as increasing the rate of web traffic to the online store.

The Influencer potential was undeniable. This led The Social CliQ and The Content CliQ to devise an always on strategy to include a variety of micro influencers, implementing gifted influencer campaigns. Matcha Maiden is on a monthly retainer for Influencer Management to maintain consistency and continue to grow it’s audience reach. Recipes, morning routines, tips and tricks and more, all produced with the goal of boosting brand awareness, developing product education and highlighting the versatility of the product.

A crucial piece of arsenal to the overarching strategy was leveraging the micro influencers audience. To date, The Social CliQ has managed over 450 Micro Influencers. As well as this, The Social CliQ has developed and implemented over 10 different influencer Campaigns for Matcha Maiden. .

The implementation of influencer Management campaigns utilising recipes, giveaways and trend-led content to target audiences with interests in food and beverage, apparel and accessories, beauty and personal care and household products, as well as a broad targeting audience.